Why I decided to sell my web agency

I began my entrepreneurial path through DJing, which led me to create my first website using WordPress. After building a site for a friend, I launched Pixelstart approximately six years ago.

Initially employed at PCextreme, a web hosting company, I transitioned to full-time agency work after securing enough clients. My niche focused on creators—YouTubers, DJs, or artists selling merchandise—which brought rapid growth of at least 2 to 3 websites per month.

However, significant challenges emerged. Infrastructure proved problematic, as my clients' transaction volumes strained servers. After two years researching hosting solutions, I recognized I'd drifted from my core passion: I started Pixelstart to build websites, not to host them.

Scaling presented another obstacle. Hiring proved difficult, freelancers became unreliable, and round-the-clock support demands left me perpetually on-call. I acknowledged being a perfectionist: I'm a control freak when handing out work. Perfectionism was my worst enemy and something I still work on managing.

These realizations prompted my decision to exit. I sold Pixelstart's client base to another company after a four-month negotiation period plus two additional months for finalizing agreements. The transition completed January 1, 2021.

I reflect gratefully on developing myself while serving notable brands including Enzo Knol, StukTV, and Headhunterz. The sale was a huge milestone, and it freed me to focus fully on raising funding for Stagent.