Thoughts
2025
We're launching Onoma, an AI memory layer that works across every model. Why we built it, why it's European-only, and what's next for Ryde's first venture.
I was burning tokens on nested JSON in Stagent. Existing TOON packages didn't flatten nested objects. So I built Laravel TOON. Here's how it saves 40-60%.
After a decade of building agencies, SaaS products, and learning from failures, I'm joining Ryde Ventures as Partner & CPO. Here's why this felt inevitable.
2023
After years of building Stagent, we're joining forces with Artwin Software to create the leading booking platform in the Netherlands.
From a €10k angel check to €240k in convertible notes. The real story of how I raised funding for Stagent, with the lessons I learned along the way.
2022
This simple realization changed everything about how I approached workouts. Trust me, it's so easy—you can start doing it today.
Perfectionism, clothed as a desire to perfect my work, cost me so much time, sleep, money and made me lose opportunities. Discover what that taught me in my new venture.
Reflecting on selling my web agency, Pixelstart, after five years of operation. The journey from building websites as a hobby to running a successful agency, and ultimately deciding to sell.